This tool
provides actionable insights
for corporate bloggers.
- increase Reach and Influence
- optimise Content Strategy
- strengthen the Brand
Values for company blogs |
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| How influential is our corporate blog? Do readers leave comments? Does our blog facilitate the conversation? |
Are we linking to other content besides our own (e.g., research studies)? Does our blog provide added value for our target audience? |
Do people Like our content on Facebook, Google+ or Pinterest. Do readers share our stories on LinkedIn or Twitter? |
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Factors |
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| 64% of readers admit, the headline must be convincing to make them read content online. | 3 seconds is ALL we get to convince our reader to stay on. | 71% of blog readers state that sentences with more than 16 words turn them off. | ||||||
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